No One is a Stranger
Brand Identity & Packaging Design
Self-initiated Project: Botivo Rebrand
The visual identity reflected the narrative of Botivo, emphasising its unique character, a non-alcoholic aperitif made with a human touch. I redesigned the logotype to accompany and complement the illustrated label to create a joyful and optimistic atmosphere.
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Logotype Redesign
With the eye-catching yellow from the original colour palette, the design celebrated the aperitif suited for everyone and promoted Botivo as “No One is a Stranger.”
Concept Development
![](https://freight.cargo.site/t/original/i/b9dba2e607b388d61430946a816f7a24470af14f4f3f3c54675bae1f76a389a5/Texture_Final.jpg)
Logotype Redesign
![](https://freight.cargo.site/t/original/i/48b2c04e091e2c585c98b164ed329afd2e68be1953f350557530da061cb0e0b1/PoanPan_Portfolio1.jpg)
![](https://freight.cargo.site/t/original/i/b8fc85aefca31f2e2d2e93e956e23af6b26ef0113a8852065258c2491566dd79/Botivo_Typo.jpg)
With the eye-catching yellow from the original colour palette, the design celebrated the aperitif suited for everyone and promoted Botivo as “No One is a Stranger.”
Concept Development
![](https://freight.cargo.site/t/original/i/13058294d995d149f5ed62890c3a3571230617b4d939cbb46bfa223ed079ca75/PoanPan_Portfolio.jpg)
Layout Experiment
![](https://freight.cargo.site/t/original/i/b3d134b362c16387ec372dcd07fc477f68d814c1d7e509b72e3654587960734a/PoanPan_Portfolio4.jpg)
Final Label Design
![](https://freight.cargo.site/t/original/i/e114231624d4330e67fc506c2faf9c250713a13fc246dd4517f3db97a4511028/LabelTexture.jpg)
Poster Design
![](https://freight.cargo.site/t/original/i/8f2f25af3cb26fabedc1b408d84c1dc1b050d9853ac4963558f790de0a0cd840/MM_UrbanPoster_UP-LDN-07.jpg)
![](https://freight.cargo.site/t/original/i/9fda8b654848ec44f32963591657f0d7fe1ef626bfe344cf854fe4785339b6fa/MM_UrbanPoster_UP-LDN-07_2.jpg)
Billboard Design
![](https://freight.cargo.site/t/original/i/dd636c6611051ce8419fec8f9a719aa75287be62fdf120c999bfcee47d86f1dc/MM_Billboard_BB-LDN-04.jpg)
Packaging Design
![](https://freight.cargo.site/t/original/i/52ab9c3b6f05f792f43d6a787fb73685eb9161e4de93b79c423f7bbfe1e3b945/MM_Packaging_PG-G-09-3.jpg)
![](https://freight.cargo.site/t/original/i/be25f618a93c8cc2b9752e76c95f905d0b36b0d44edcdca1b97021885d38b207/5-4.jpg)