Illustrate by

(Poan Pan)

Poan‘s work celebrates the movement and warmth of humanity,
capturing the essence of awkwardness in everyday life!

No One is a Stranger

Brand Identity & Packaging Design
Self-initiated Project: Botivo Rebrand

The visual identity reflected the narrative of Botivo, emphasising its unique character, a non-alcoholic aperitif made with a human touch. I redesigned the logotype to accompany and complement the illustrated label to create a joyful and optimistic atmosphere.

Logotype Redesign

With the eye-catching yellow from the original colour palette, the design celebrated the aperitif suited for everyone and promoted Botivo as “No One is a Stranger.”

Concept Development

Layout Experiment

Final Label Design

Poster Design

Billboard Design

Packaging Design